Big Data and consumer behavior: imminent opportunities

Submitted by rest1 on
URL
https://contentstore.cla.co.uk/secure/link?id=73f90fd4-70b3-ed11-ac20-a04a5e5d2…
Reading List Category
Essential Resource
Author(s)
Hofacker, C.F., Malthouse, E.C. and Sultan, F
Journal Title
Journal of Consumer Marketing
Lesson Number
Lesson 7
Module Levels
Level 7
Page Numbers
89-97
Source Type
Article
Volume and part number
33(2)
Year of Publication
2016
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
DAT7001D