An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study

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URL
https://discovery.ebsco.com/linkprocessor/plink?id=9f445b2b-09e3-3cc0-ac24-3a3f…
Reading List Category
Essential Resource
Author(s)
Burgess, S. et al.
Journal Title
Pacific Asia Journal of the Association for Information Systems
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
1–23
Source Type
Article
Volume and part number
9(3)
Year of Publication
2017
Programme Name
UG Computing Reading Lists
School Name
Computing
Reading List Module Name and Code
COM6008