How contagious is your viral marketing campaign? A mathematical model for assessing campaign performance

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URL
https://discovery.ebsco.com/linkprocessor/plink?id=2dfdd9ac-6f64-341f-ba2f-057a…
Reading List Category
Essential Resource
Author(s)
Ewing, M. T. et al.
Journal Title
Journal of Advertising Research,
Lesson Number
Lesson 8
Module Levels
Level 6
Page Numbers
205-216
Source Type
Article
Volume and part number
54(2)
Year of Publication
2014
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
PSY6010