How contagious is your viral marketing campaign? A mathematical model for assessing campaign performance

Submitted by rest1 on Thu, 05/08/2025 - 15:22

URL

https://discovery.ebsco.com/linkprocessor/plink?id=2dfdd9ac-6f64-341f-ba2f-057a…

Reading List Category

Essential Resource

Author(s)

Ewing, M. T. et al.

Journal Title

Journal of Advertising Research,

Lesson Number

Module Levels

Page Numbers

205-216

Source Type

Volume and part number

54(2)

Year of Publication

2014

Programme Name

UG Psychology Reading Lists

School Name

Reading List Module Name and Code