Impact of a Brand on Consumer Decision making Process

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URL
https://research.ebsco.com/linkprocessor/plink?id=d727c2c9-b439-3e1c-8275-dcf94…
Reading List Category
Essential Resource
Author(s)
Hibic, S. and Poturak, M
Journal Title
European Journal of Economic Studies
Lesson Number
Lesson 3
Module Levels
Level 7
Page Numbers
405-415
Source Type
Article
Volume and part number
17(3)
Year of Publication
2016
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7013