Rejuvenating the Marketing Mix

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URL
https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=edb&AN=4136…
Reading List Category
Essential Resource
Author(s)
Shapiro, B. P.
Journal Title
Harvard Business Review
Lesson Number
Lesson 8
Module Levels
Level 7
Page Numbers
28-34
Source Type
Article
Volume and part number
63(5)
Year of Publication
1985
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7009