Managing the New Product Development Process: Strategic Imperatives

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URL
https://research.ebsco.com/linkprocessor/plink?id=e37dea79-bb3a-3815-bc2d-ec29c…
Reading List Category
Essential Resource
Author(s)
Schilling, M. A. and Hill, C. W. L.
Journal Title
Academy of Management Executive
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
67-81
Source Type
Article
Volume and part number
12(3)
Year of Publication
1998
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA