When, Where and How to Test the Market

Submitted by rest1 on
URL
https://research.ebsco.com/linkprocessor/plink?id=7584e0b0-42e3-3154-b443-6f5a5…
Reading List Category
Essential Resource
Author(s)
Cadbury, N. D.
Journal Title
Harvard Business Review
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
96-105
Source Type
Article
Volume and part number
53(3)
Year of Publication
1975
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA