The myth of the ethical consumer – do ethics matter in purchase behaviour?

Submitted by rest1 on
URL
https://contentstore.cla.co.uk/secure/link?id=0258d6f7-4cac-ec11-a99b-0050f2f06…
Reading List Category
Essential Resource
Author(s)
Carrigan, M. and Attala, A.
Journal Title
Journal of Consumer Marketing
Lesson Number
Lesson 6
Module Levels
Level 7
Page Numbers
pp. 560-578
Source Type
Article
Volume and part number
18 (7)
Year of Publication
2001
Programme Name
PG Design and Creativity Reading Lists
School Name
Design and Creativity
Reading List Module Name and Code
GRA7002D