Managing the reputation of the banking industry after the global financial crisis: Implications of public anger, processing depth and retroactive memory interference for public recall of events

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Reading List Category
Author(s)
Kottasz, R., and Bennett, R.,
Journal Title
Journal of Marketing Communications
Lesson Number
Module Levels
Page Numbers
284–306
Source Type
Volume and part number
22(3)
Year of Publication
2016
Reading List Module Name and Code