Editorial—Marketing science and big data

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URL
https://research.ebsco.com/linkprocessor/plink?id=4497264d-f4ec-3a9f-900d-92092…
Reading List Category
Essential Resource
Author(s)
Chintagunta, P., Hanssens, D. M. and Hauser, J. R.
Journal Title
Marketing Science
Lesson Number
Lesson 1
Module Levels
Level 7
Page Numbers
341-342
Source Type
Article
Volume and part number
35(3)
Year of Publication
2016
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
BUS7017