Tour operators' marketing strategies and their impact on prices of sun and beach package holidays

Submitted by rest1 on Thu, 05/08/2025 - 14:52

URL

https://links.arden.ac.uk/h9qoxgs7

Reading List Category

Essential Resource

Author(s)

Picazo, P. and Moreno-Gil, S.

Journal Title

Journal of Hospitality and Tourism Management

Lesson Number

Module Levels

Page Numbers

17-28

Source Type

Volume and part number

35

Year of Publication

2018

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code