Effective Marketing Strategy with Blockchain Implementation: Enhancing Customer Value Propositions

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URL
https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip%2Csso&db=edb&AN…
Reading List Category
Essential Resource
Author(s)
Madhani, P. M.
Journal Title
IUP Journal of Business Strategy
Lesson Number
Lesson 5
Module Levels
Level 4
Page Numbers
7-35
Source Type
Article
Volume and part number
19(1)
Year of Publication
2022
Programme Name
UG Supply Chain and Project Management Reading Lists
School Name
Supply Chain and Project Management
Reading List Module Name and Code
BUS4013