Investigating consumer purchase intention in online social media marketing: A case study of TikTok

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URL
https://research.ebsco.com/linkprocessor/plink?id=1576c80a-5c1a-32f8-8055-00e36…
Reading List Category
Essential Resource
Author(s)
Zhang, W., Zhang, W. and Daim, T. U.
Journal Title
Technology in Society
Lesson Number
Lesson 3
Module Levels
Level 6
Page Numbers
74
Source Type
Article
Year of Publication
2023
Programme Name
UG Health and Care Management Reading Lists
School Name
Health and Care Management
Reading List Module Name and Code
HCM6006