Modern marketing: What is it, what it isn’t, and how to do it

Submitted by rest1 on Thu, 05/08/2025 - 14:32

URL

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/mo…

Reading List Category

Essential Resource

Author(s)

Armstrong, S., et al.

Lesson Number

Module Levels

Source Type

Year of Publication

2020

Programme Name

PG Design and Creativity Reading Lists

School Name

Design and Creativity

Reading List Module Name and Code