Data Mining as Support to Knowledge Management in Marketing

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URL
https://research.ebsco.com/linkprocessor/plink?id=a1ad78bc-36fe-34e5-8448-f1c16…
Reading List Category
Essential Resource
Author(s)
Zekić-Sušac, M. and Has, A.
Journal Title
Business Systems Research Journal
Lesson Number
Lesson 5
Module Levels
Level 7
Page Numbers
18-30
Source Type
Article
Volume and part number
6(2)
Year of Publication
2015
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
DAT7001D