Marketing Management

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Image URL
https://read.kortext.com/api/cover/v1/books/1344851/200
URL
https://links.arden.ac.uk/qc6l0kp2
Reading List Category
Essential Resource
Author(s)
Kotler, P., Keller, K.L. and Chernev, A
Book Edition
1
ISBN
9781292405100
Lesson Number
Lesson 7
Module Levels
Level 5
Publisher
Pearson
Source Type
eBook
Year of Publication
2022
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
COM5016