Standardisation vs Adaptation in International Marketing

Submitted by rest1 on Thu, 05/08/2025 - 14:19

URL

https://research-methodology.net/standardisation-vs-adaptation-in-international…

Reading List Category

Essential Resource

Author(s)

Krishnamurthy, R.

Lesson Number

Module Levels

Source Type

Year of Publication

2016

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code