Establishing a retro-marketing rental company: VW Kamper case study

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URL
https://research.ebsco.com/linkprocessor/plink?id=79334866-360d-3c28-98d6-6e73e…
Reading List Category
Essential Resource
Author(s)
O'Brien, J.
Journal Title
The International Journal of Entreprenuership and Innovation
Lesson Number
Lesson 4
Module Levels
Level 6
Page Numbers
125-133
Source Type
Article
Volume and part number
19(2)
Year of Publication
2018
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6011