A perspective on regional and global strategies of multinational enterprises

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URL
https://link.springer.com/content/pdf/10.1057/palgrave.jibs.8400073.pdf
Reading List Category
Wider Reading
Author(s)
Rugman, A. M. and Verbeke, A.
Journal Title
Journal of International Business Studies
Lesson Number
Lesson 4
Module Levels
Level 6
Page Numbers
3-18
Source Type
Article
Volume and part number
35
Year of Publication
2004
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6009D