Strategic Marketing: Creating Competitive Advantage

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Image URL
https://read.kortext.com/api/cover/v1/books/1983573/200
URL
https://links.arden.ac.uk/juqzqffr
Reading List Category
Key Text
Author(s)
West, D., Ford, J. and Ibrahim, E.
Book Edition
4
ISBN
9780192598783
Lesson Number
Lesson 1
Module Levels
Level 6
Publisher
Oxford University Press
Source Type
eBook
Year of Publication
2022
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6001