Data Mining Techniques: For marketing, sales, and Customer Relationship Management

Submitted by rest1 on Fri, 05/02/2025 - 22:03

Image URL

https://read.kortext.com/api/cover/v1/books/967415/200

URL

https://links.arden.ac.uk/m61wipgx

Reading List Category

Author(s)

Linoff, G., and Berry, M.

Book Edition

3

ISBN

9781118087459

Lesson Number

Module Levels

Publisher

Wiley

Source Type

Year of Publication

2011

Programme Name

PG MBA and Executive Education Reading Lists

School Name

MBA and Executive Education

Reading List Module Name and Code