GoPro: Brand Extension

Submitted by rest1 on Fri, 05/02/2025 - 16:38

URL

https://www.gsb.stanford.edu/faculty-research/case-studies/gopro-brand-extension

Reading List Category

Essential Resource

Author(s)

Marks, M. and Foroughi, J.

Lesson Number

Module Levels

Source Type

Year of Publication

2017

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code