Formulating brand strategy

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URL
https://contentstore.cla.co.uk/secure/link?id=8ff9d703-0d43-ed11-a27c-a04a5e5d2…
Reading List Category
Essential Resource
Author(s)
De Chernatony, L.
Journal Title
European Management Journal
Lesson Number
Lesson 1
Module Levels
Level 5
Page Numbers
pp. 194–200
Source Type
Article
Volume and part number
9(2)
Year of Publication
1991
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS5019