Aaker on Branding: 20 Principles that Drive Success

Submitted by rest1 on Fri, 05/02/2025 - 13:04

Image URL

https://ebookcentral.proquest.com/covers/6448835-l.jpg

URL

https://links.arden.ac.uk/gjyvxfoh

Reading List Category

Essential Resource

Author(s)

Aaker, D. A.

Book Edition

1

ISBN

9781614488330

Lesson Number

Module Levels

Publisher

Morgan James Publishing

Source Type

Year of Publication

2014

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code