The Accuracy of Salespersons’ Perceptions of their Customers: Conceptual Examination and an Empirical Study

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URL
https://research.ebsco.com/linkprocessor/plink?id=51a1fa82-2ebd-35db-af95-e4b87…
Reading List Category
Essential Resource
Author(s)
Lambert, D. M., Marmorstein, H. and Sharma, A.
Journal Title
Journal of Personal Selling & Sales Management [online], 10
Lesson Number
Lesson 1
Module Levels
Level 6
Page Numbers
pp. 1-9
Source Type
Article
Volume and part number
(1)
Year of Publication
1990
Programme Name
UG Supply Chain and Project Management Reading Lists
School Name
Supply Chain and Project Management
Reading List Module Name and Code
PRM6005