Extending boundaries of Blue Ocean Strategy

Submitted by rest1 on
URL
https://research.ebsco.com/linkprocessor/plink?id=f6dd6079-54bf-3a1b-a128-eec46…
Reading List Category
Essential Resource
Author(s)
Agnihotri, A.
Journal Title
Journal of Strategic Marketing
Lesson Number
Lesson 2
Module Levels
Level 7
Page Numbers
519-528
Source Type
Article
Volume and part number
24 (6)
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
RES7004RI