Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

Submitted by rest1 on Thu, 05/01/2025 - 13:04

URL

https://research.ebsco.com/linkprocessor/plink?id=1576c80a-5c1a-32f8-8055-00e36…

Reading List Category

Essential Resource

Author(s)

Zhang, W., Zhang, W., and Daim, T. U.

Journal Title

Technology in Society

Lesson Number

Module Levels

Page Numbers

74

Source Type

Year of Publication

2023

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code