Effects of online brand communities on millennials' brand loyalty in the fashion industry

Submitted by rest1 on Thu, 05/01/2025 - 11:12

URL

https://links.arden.ac.uk/cxy7w0m5

Reading List Category

Essential Resource

Author(s)

Ozuem, W. et al.

Journal Title

Psychology & Marketing

Lesson Number

Module Levels

Page Numbers

774–793

Source Type

Volume and part number

38(5)

Year of Publication

2021

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code