Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

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URL
https://research.ebsco.com/linkprocessor/plink?id=25b2e708-a25e-33ea-950a-3ba55…
Reading List Category
Essential Resource
Author(s)
Balaji, M. S., et al.
Journal Title
Industrial Marketing Management
Lesson Number
Lesson 8
Module Levels
Level 6
Page Numbers
243–257
Source Type
Article
Volume and part number
113
Year of Publication
2023
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6017