Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

Submitted by rest1 on Thu, 05/01/2025 - 11:04

URL

https://links.arden.ac.uk/a84514pq

Reading List Category

Essential Resource

Author(s)

Balaji, M. S., et al.

Journal Title

Industrial Marketing Management

Lesson Number

Module Levels

Page Numbers

243–257

Source Type

Volume and part number

113

Year of Publication

2023

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code