CIM Coursebook: The Marketing Planning Process

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Image URL
https://read.kortext.com/api/cover/v1/books/1187609/200
URL
https://links.arden.ac.uk/a9qrez
Reading List Category
Essential Resource
Author(s)
Donnelly, R., Harrison, G. and Megicks, P.
Book Edition
7
ISBN
9781136442032
Lesson Number
Lesson 3
Module Levels
Level 5
Publisher
Taylor and Francis
Source Type
eBook
Year of Publication
2009
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS5016