Strategic brand management: Building, measuring, and managing brand equity

Submitted by rest1 on Wed, 04/30/2025 - 13:23

Image URL

https://read.kortext.com/api/cover/v1/books/408717/200

URL

https://links.arden.ac.uk/8q6d0isb

Reading List Category

Author(s)

Keller, K. L. and Swaminathan, V.

Book Edition

5

ISBN

9781292314990

Lesson Number

Module Levels

Publisher

Pearson

Source Type

Year of Publication

2019

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code