Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Submitted by jhills on Sat, 10/05/2024 - 22:28

Image URL

https://d1re4mvb3lawey.cloudfront.net/9781118961667/cover.jpg

URL

https://links.arden.ac.uk/5vpkcu

Module Title

Managing Customer and User Experience

Reading List Category

Essential Resource

Author(s)

Revella, A.

ISBN

9781118961667

Publisher

John Wiley & Sons

Source Type

Year of Publication

2015