Submitted by jhills on Wed, 09/18/2024 - 18:15 Image URL https://d1re4mvb3lawey.cloudfront.net/9781292314990/cover.jpg URL https://links.arden.ac.uk/8q6d0isb Module Title Managing Brands Reading List Category Essential Resource Author(s) Keller, K. L., and Swaminathan, V. Book Edition 5 Lesson Number Lesson 1 Lesson 2 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 10 Year of Publication 2019