World Advertising Research Center (WARC) 

 

We’re pleased to announce you now have access to the World Advertising Research Center (WARC) via the A-Z List of Databases on the Arden Library Portal.  

This is a globally renowned platform that focusses on marketing, advertising, branding, and communications.  

Content includes: 

  • Over 30,000 Case Studies 
  • A campaign library containing more than 9,000 examples of creative campaigns 
  • Industry news and forecasts 
  • Brand profiles 
  • Demographic and economic data 
  • Access to the WARC podcast and webinars 
  • Top 100 rankings highlighting the most awarded campaigns and companies 

Collaboration with industries and academic institutions 

WARC collaborates with leading industry organisations as well as the academic community to produce up-to-the-minute data, trends, insights, and comprehensive research.  

This provision of high-quality peer-reviewed academic knowledge alongside practical insight is an ideal combination of theory and practice that will help you to stay up to date with industry trends, strengthen your understanding of the sector, locate credible sources to inform your assignments, and foster your learning right the way through to your dissertation and final project.   

Journals available through WARC include: 

  • Admap  
  • International Journal of Market Research 
  • Journal of Advertising Research 
  • Journal of Interactive Advertising 
  • Market Leader 

WARC is an invaluable source for in-depth case studies and analysis with content from a range of industry experts, media and advertising agencies, including:  

  • The Advertising Research Foundation 
  • Cannes Lions 
  • DMA 
  • ESOMAR 
  • Euromonitor 

  • The Marketing Society 

     

For further guidance visit Getting started with WARC